Broadband TV coming your way from the makers of Skype

The co-founders of the Internet telephone service Skype unveiled the brand name and details of a new Internet-based television service called Joost.

Entrepreneurs Niklas Zennstrom and Janus Friis, who sold Skype for $2.6 billion to eBay Inc. in 2005, said the new project combines aspects of file-sharing software and regular broadcast television.

Joost -- pronounced "juiced" -- may eventually try to move onto television sets, but it will initially focus on making it easier and more fun to watch TV on a computer.

Joost, like Skype, requires users to download free software. In this case, the program will help them browse the Internet for channels and clips they're interested in, rather than make phone calls.

"We're currently in a test phase with a limited 'beta' release, so we have content matching our base," Chief Executive Fredrik de Wahl said in a telephone interview. "Comedy, sports, music, documentaries."

He said the company has deals with Warner Music, "Bridezillas" producer September Films and "Big Brother" creator Endemol NV, among others, but plans to make content deals globally as the service grows.